2020年是深圳经济特区建立40周年，也是“十三五”收官之年。2021年是中国共产党成立100周年，也是“十四五”开局之年。
为全面建设数字龙华，加速建成中轴新城，高标准打造深圳都市核心区，中共深圳市龙华区委宣传部联合深圳市平面设计协会（SGDA）面向全球征集深圳市龙华区LOGO标志。进一步加强龙华区公共关系，提升新时代新城区公共形象，打造龙华国际化IP，塑造具有全球辨识度的龙华标识形象体系。
The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone and also it is the closing year of the 13th Five-Year Plan. The year 2021 is the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan. In order to build digital Longhua in an all-round way, accelerate the completion of the central axis new city, and develop the core area of Shenzhen city with high standards, the Publicity Department of the CPC Shenzhen Longhua District Committee and the Shenzhen Graphic Design Association (SGDA) open call for the LOGO design of Longhua District globally. This is expected to further enhance Longhua District’s public relations, upgrade the public image of the new urban area in the new era, create an international intellectual property for Longhua, and shape a globally recognizable visual identity system for Longhua District.
龙华区地处深圳市地理中心和粤港澳大湾区城市发展中轴，2011年成立龙华新区，2017年挂牌成立龙华行政区。毗邻“六区一市”，区位优越；三面环山、一水润城，拥有2个A级景区。人文底蕴深厚，客家文化、红色文化、时尚文化交汇，高科技与新兴产业创新资源加速聚集，是深圳的产业大区。龙华区拥有深圳北站这一大湾区特大型综合交通枢纽，直达香港西九龙仅需15分钟，与香港、广州形成“半小时生活圈”，与武汉、厦门形成“4小时生活圈”。
数字时代，距离、速度、时间等观念被加速颠覆，功能区的划分和形成以及资源配置方式也正被重塑。数字赋能、创新引领，在透析城市化、经济规律和理解未来产业发展上，发挥城市资源禀赋、区位条件等要素潜能，推动着下一阶段的城市化发展。龙华区将抢抓“双区”建设和综合改革试点重大历史机遇叠加的“化学效应”“乘数效应”，在率先实现社会主义现代化新征程中走在最前列！
“十四五”时期，是开启新征程的第一个五年，更是龙华打造都市中轴核心区，实现美丽蝶变的关键五年。整合城市产业资源，打造产值万亿的数字经济圈，全域打造深圳中央活力区，打造纵贯南北的创新、生态、智造都市走廊，构建“一圈一区三廊”区域发展格局蓝图，建成大湾区现代化国际化创新型中轴新城，全面建设“三位一体”数字龙华，发展数字经济，建设数字城区，推行数字治理。
站在新起点构建城市体系，在双循环过程中实现新的发展格局，构筑城市未来发展战略新优势，催动城市自身聚集和辐射能力的不断增强，实现城市的迭代进迁。龙华核心之城、创新之城、生态之城、幸福之城、奋斗之城的底色之上，塑造国内一流、国际知名的中心城区公共形象，邀您一起创意创新！
Longhua District is located in the geographical center of Shenzhen city and the central axis of urban development of Guangdong-Hong Kong-Macao Greater Bay Area. Longhua New District was established in 2011, and then upgraded and renamed as Longhua Administrative District in 2017. It enjoys a superior geographical location: has two A-class scenic spots, being adjacent to “six districts and one city” and ringed on three sides by mountains and one lake on one side. Longhua has a deep cultural heritage, with the intersection of Hakka culture, red culture and fashion culture. Also, Longhua is a major industrial district in Shenzhen, gathering high-tech and emerging start-ups and resources. Longhua District is home to Shenzhen North Railway Station, the mega integrated transportation hub in the Greater Bay Area, from where it only takes 15 minutes to West Kowloon, Hong Kong. With that, Longhua District has a “Half-hour Living Circle” with Hong Kong and Guangzhou city, and a “4-hour Living Circle” with Wuhan city and Xiamen city.
In the digital era, concepts of distance, speed and time are being disrupted, and the division and formation of functional areas and the way of resource allocation are also being reshaped. Digitization empowers economic development and innovation is leading the era. When analyzing the urbanization and economic laws as well as understanding the future industrial development, Longhua District has given full play to the potential of resources endowment and location conditions of cities, promoting the next stage of urbanization development. Longhua District will seize the "chemical effect" and "multiplier effect" superimposed by the major historical opportunities of "double zone" construction and comprehensive reform pilot, and take the lead in the new journey of socialist modernization!
The first five years of the “14th Five-Year Plan” are critical five years for Longhua to build the core area of the urban axis and to transform. During the coming five years, Longhua District will be committed to integrating the city’s industrial resources, building a digital economic circle with an output of trillions of yuan, creating a central vitality zone in Shenzhen, becoming a north-south corridor of innovation, ecology and intellectual manufacturing, and building a blueprint of regional development pattern of “One Circle, One District and Three Corridors”. In addition, Longhua District will focus on building a modern, international and innovative central axis new city in the Greater Bay Area, develop digital Longhua to achieve the “Three-sphere Integrated Plan”, develop the digital economy, build it into a digital city, implement the digital governance.
Longhua District will stand on a new starting point to build the city system, realize a new development pattern in the process of dual circulation, and construct new strategic advantages for the future development of the city, thereby catalyzing the continuous enhancement of the city’s gathering and radiation capacities and realizing the iterative change of the city. Furthermore, on top of the core city, the city of innovation, the city of ecology, the city of happiness and the city of industriousness, Longhua will shape the public image of the domestic first-class and internationally renowned central city. Longhua District invites you to unlock creativity and innovation together!
全球征集
深圳市龙华区LOGO标志设计
Global Solicitation on Logo of Longhua District，Shenzhen
✨大奖（1名）✨
奖金¥150000元+获奖证书
(*主办方将优先采用为深圳市龙华区LOGO形象标志。)
优胜奖（5名）
奖金￥10000元+获奖证书
网络人气奖（1名）
奖金￥5000元+获奖证书
注：以上奖金均为税前金额，获奖者应自行按照相关国家（包括但不限于中华人民共和国）及相关地区的法律规定纳税。
1 Grand Prize Winner：Bonus ¥150,000 + Award Certificate (*and the priority of being adopted as the logo of Longhua District, Shenzhen)
5 Outstanding Winners：Bonus ¥10,000 + Award Certificate
1 Network Popularity Award Winner：Bonus ¥5,000 + Award Certificate
(Note：The above bonuses are all pre-tax amounts. Winners shall pay taxes in accordance with the laws of the relevant countries [including but not limited to the People’s Republic of China] and related regions).
面向全球设计师、设计团体、设计机构、设计院校师生，所有对艺术、设计、创意热爱，支持本次全球征集活动的个人、团队和机构均可参加。
Global designers, designer groups, design institutions, teachers and students at design schools and academies, as well as individuals, teams and institutions that love art, design and creativity are eligible to submit logo designs.
截止时间⏰
2021年3月31日（北京时间）
(*此截止时间为邮件送达时间，逾期将不具备应征资格。)
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评审时间：2021年4月15日（暂定）
网络评选：2021年4月22日—28日（暂定）
Deadline: March 31, 2021 (Beijing time)⏰
(*This deadline is for mail delivery. Late applicants will not be eligible.)
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Review Date: April 15, 2021 (tentative)
Internet Selection: April 22 - 28, 2021 (tentative)
主办单位：中共深圳市龙华区委宣传部
承办单位：深圳市平面设计协会
支持单位：香港设计中心 / 香港设计师协会 / 澳门设计中心 / 澳门设计师协会 / 深圳市室内设计师协会 / 深圳市设计与艺术联盟 / 深圳市室内建筑设计行业协会 / 深圳市公共艺术中心
支持院校：中央美术学院设计学院 / 中国美术学院设计艺术学院 / 清华大学美术学院视觉传达设计系 / 广州美术学院视觉艺术设计学院 / 四川美术学院设计艺术学院 / 澳门科技大学人文艺术学院 / 同济大学设计创意学院 / 深圳大学艺术设计学院 / 深圳职业技术学院艺术设计学院
支持媒体：视觉中国 / 站酷ZCOOL / 古田路9号 / Design 360° / A963设计网 / 陆俊毅_设计现场 / 设计驱动DND
Sponsor: Publicity Department of CPC Shenzhen Longhua District Committee
Organizer: Shenzhen Graphic Design Association
Supporting Entities: Hong Kong Design Center, Hong Kong Designers Association, Macau Design Center, Macau Designers Association, Shenzhen Association of Interior Designers, Shenzhen Art & Design Alliance,Shenzhen Institute of Interior Design, Shenzhen Public Art Center
Supporting Academies: Design School, Central Academy of Fine Arts; Design & Art College, China Academy of Art; Department of Visual Communication, Academy of Arts & Design of Tsinghua University; School of Visual Arts Design, Guangzhou Academy of Fine Arts; Design Academy, Sichuan Fine Arts Institute; Faculty of Humanities and Arts, Macau University of Science and Technology; College of Design and Innovation, Tongji University; Art School, Shenzhen University; Art & Design School, Shenzhen Polytechnic
Supporting Media: www.vcg. com, ZCOOL, www.cndesign.com, www.gtn9.com, Design 360°, www.a963.com, Lu Junyi Design Live,Design Driven
1、设计作品应立足龙华区的城市定位，把脉城市底蕴，充分结合龙华区城市发展方向、产业、人文、功能等特色，主题鲜明、突出时代气质的全新标志形象设计方案。
2、所有提交作品需包含完整中英文名称“深圳·龙华Longhua District”、龙华区宣传标语“数字龙华·中轴新城Digital Longhua · Central Axis New City”与LOGO的基本组合方式；场景化应用设计延展兼具充足的形象表现力和艺术感染力，适用于整体形象组合及多种应用，如建筑外观、展会展览、路牌标志、宣传资料、数字媒体等其它衍生产品；
3、每件作品需提交一幅精度为300dpi的JPG格式图片文件，尺寸为 210mm x 210mm。提交一份A3的横式排版文件，上版面LOGO居中，下版面放3-5张延展图及设计说明，详情参见投稿作品示意图。作品图片上任何地方均不能出现任何作者或参与机构的相关信息。
4、投稿作品须在《报名表》内以中英文双语填写作品的创作思路、理念和含义，字数各在200字以内。连同《参赛承诺函》(下载链接：https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA 密码: mibm)，一并以邮件方式发送至征集官方邮箱：LH_logo@163.com
5、所有作品资料提交时，需在同一封电子邮件中；标题应以“龙华区LOGO设计征集+姓名+手机号码”的形式规范；获奖设计作品，需提供一个LOGO视频动画，后续需配合组委会延展制作。
6、所有提交作品必须为提交者的原创作品，并对其应征作品的版权与著作权承担完整法律责任，评审委员会对涉嫌抄袭的作品有权不予采纳。
1. Participants should base on the urban positioning of Longhua District, seize the city’s cultural heritage, and fully combine the urban development direction, industry, humanity, function and other characteristics of Longhua District. Besides, the participants should provide a new logo design program with a distinctive theme and a prominent temperament of the era.
2. All entries should contain the complete Chinese and English names “深圳·龙华Shenzhen· Longhua District”, Longhua District’s publicity slogans “数字龙华·中轴新城(Digital Longhua · Central Axis New City)” and LOGO. All entries should have scenario-based application design extension and sufficient image expression and artistic appeal. Besides, all entries should be suitable for overall image combination and various applications, such as architectural appearance, exhibition, road signs, publicity materials, digital media and other derivative products;
3. Each work should be submitted as a JPG image with a precision of 300dpi and a size of 210mm x 210mm. Each participant should submit an A3 horizontal layout file with the logo centered in the upper layout and 3-5 extensions and design descriptions in the lower layout. For details, please refer to the diagram of the submitted works. In addition, no information about the authors or participating organizations may appear anywhere on the images of the works.
4. All entries must include the creative idea, concept and meaning of the works in both English and Chinese in the Entry Form, and the word count should be limited to 200 words, respectively. Besides, submissions should be emailed to the official email address (LH_logo@163.com) together with the Commitment Letter (Download link: https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA; extraction code: mibm).
5. Each entry must be submitted in one email. The title should be standardized as “Longhua District LOGO Design Open Call + Name + Mobile Phone Number”. The award-winners should provide a video animation of the LOGO to cooperate with the Organizing Committee for the subsequent extension production.
6. All entries must be the original works of the submitters who shall assume the complete legal responsibility for the copyright of their submitted works. Besides, the jury has the right to reject any work suspected of plagiarism.
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有意参加征集活动者
请详细阅读参赛要求
作品发送至组委会邮箱即可
The ones who design to participate in the activity
Please read the detailed requirements carefully
And directly submit your work to the email of the Organizing Committee
邮箱地址 E-mail
LH_logo@163.com
咨询电话 Tel ☎️
+86-0755-88606391（肖女士 Ms.Xiao）
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更多项目背景资料，请参见龙华区政府在线
Longhua District Government Online：
http://www.szlhq.gov.cn
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本次征集活动最终解释权归征集组委会
The LOGO Organizing Committee reserves the right of final interpretation.
八座公园集中开园！龙华人又增休闲娱乐好去处
http://www.sznews.com/content/mb/2021-02/09/content_23965645.htm
