鸿美术馆LOGO设计征集大赛

美术馆简介

上海市鸿一美术馆简称鸿美术馆，是一个公益慈善类民办非企业组织，于2016年4月获上海市民政局批准成立。 创办人郦韩英女士，现任馆长。鸿美术馆的学术定位为油画艺术史论及中国现、当代油画的研究；目标在于保护与收藏优良艺术作品及培养与引领现当代青年油画的发展；办馆宗旨是：立足上海，弘扬艺术，传播文化，服务社会；遵守宪法、法律、法规和国家政策，遵守社会道德风尚，信守职业道德，提供诚信服务。

鸿美术馆是一个兼容展览、收藏、交流、研究和美育等多功能、多维立体式的艺术中心。自成立以来，坚定于中国当代油画发展研究的学术道路，收藏研究当代不同风格和流派的绘画作品，不断推出具有个人风格语言和学术代表性的国内一线名家研究展及优秀青年画家联展，给艺术家和广大艺术爱好者提供了交流学习的平台。

现鸿美术馆为了打造更好的专业形象，面向社会有奖征集鸿美术馆logo设计案，旨于形成更鲜明的辨识度和更好的推广效应，欢迎广大专业设计人士积极参与。大赛相关事宜通知如下。

一、征集时间

征集作品收件时间自2018年7月1日起至2019年1月31日24:00时截止（以收到邮件时间为准）。任何于截止时间之后送达作品者，均不具有应征资格。

二、应征对象

全球专业设计师、艺术院校师生、设计爱好者，不限个人或机构，均可按照本规则参加征集活动。

三、应征作品内容

1、上海市鸿一美术馆logo。

2、两种情景下的logo应用效果。

a.应用在平面印刷品（衍生品及宣传资料 等）。

b.应用在户外（引导旗、地铁灯箱广告、海报等）。

四、应征作品要求

1、形式简洁、醒目，具有吸引力，易于记忆。

2、形象稳重大方，具有一定学术含义。

3、具有当代视觉效果，富有时尚感。

4、彰显民族文化特色，融合中华传统艺术元素。

五、应征作品成果

1、作品尺寸为1920*1080像素（宽*高）， RGB色彩模式， JPG格式。请保留AI矢量文件（入围之后需提交）。

2、作品的提交应包含视觉形象的设计图及设计说明。

3、设计说明有助于评选时评委对作品的理解，其内容旨在阐述标志设计思路、理念。说明文字应当简洁明了，格式清晰，表述完整。

4、递交的设计画面中不应出现任何与创作者有关的信息。

六、奖金

1、评选优秀设计奖3名，由鸿美术馆颁发“上海市鸿一美术馆LOGO设计大赛”优秀设计奖证书，并奖励人民币一万元。

2、由相关专家评选出最终采用logo。设计者将获得鸿美术馆logo采用证书，并额外奖励人民币两万元。

七、评选流程

1、由相关领域专家组成的评审团对应征作品进行评选。

2、评选期为2019年2月。

3、奖项公布于2019年3月。

八、投稿方式

作品以电子邮件形式投稿，接受投稿邮件的邮箱为592846134@qq.com。投稿邮件名为“鸿美术馆LOGO设计大赛+设计者名字”，邮件内容需注明设计者国籍、所在城市、姓名及联系方式，附件需有设计稿、设计说明。设计稿格式为数字图片。

九、相关声明

1、收到的所有应征作品一概不予退还，应征者请自留底稿原件。

2、应征期间，应征者不得将参赛作品转让或授权给任何第三方，不得用于参加与本赛事相同或类似的其他活动。

3、应征者须确认拥有所提交作品的完整著作权及版权，确认提交作品从未转让或许可给任何个人或机构。

4、请应征者务必保留好作品源文件，入围设计师需提交入围作品源文件，并签署相应版权协议书，未签署者视自动放弃终审资格。

5、入围设计师不得用入围或获奖作品参与与本赛事相同或类似的其他活动。

6、应征作品的著作权受中国法律保护。最终获奖的logo设计作品，除署名权以外的一切知识产权（包括但不限于著作权、对作品的一切平面、立体或电子载体的全部权利）归主办方所有。主办方有权对成为logo设计的作品进行任何形式的使用、开发、修改、授权、许可或保护等活动。

7、主办方对本活动保留最终解释权。

十、咨询方式

　　电话：13564995866 王老师

　　 18817225232 何老师

微信：Hong-Museum

邮箱：592846134@qq.com

地址：上海市杨浦区黄兴路1818号11楼

鸿美术馆文创空间

Hong -Museum Logo Design Competition

Hong Museum introduction

　　The Shanghai Hong-Museum, referred to as Hong Museum, is a charitable non-corporate organization of public charity. It was approved by the Shanghai Civil Affairs Bureau in April 2016. The founder, Hanying Li, is currently the curator. The academic position of Hong Museum is the study of the history of oil painting and the research of Chinese modern and contemporary oil painting. It arms to protect and collect fine works of art and to nurture and lead the development of contemporary youth oil paintings. The mission of Hong Museum is to promote art, spread culture, and serve the community.

　　Hong Museum is a multi-dimensional art center that is compatible with exhibitions, collections, communication, research, and aesthetic education. Since its inception, it has been firmly adhering to the academic road of contemporary Chinese oil painting research and development. It has collected contemporary paintings with different styles and has continuously launched domestic first-class expert research exhibitions and excellent young artists’ co-exhibitions.

　　It also provides a platform for communication and learning for artists and art lovers.

　　Now, in order to create a better professional image and promotion, Hong Museum awards the collection of its logo design.

　　Welcome professional designers from home and abroad to actively participate. More competition information is as follows:

1. Solicitation Period

The solicitation period is from July 1st, 2018 to 24:00 on Jan. 31, 2018. Anyone who delivers the works after the deadline will not be eligible.

2. Applicants

Professional designers, art teachers and students, design lovers all over the world (not limited to individuals or institutions) can participate in the collection activities in accordance with these rules.

3. Contents

a.The logo design of Hong-Museum.

b. The logo application effect in both scenarios:

Ⅰ.Apply in print (derivatives and promotional materials, etc.).

Ⅱ.Used in the outdoor (guide flag, subway light box advertising, posters, etc.).

4. Requirements

a. The logo is simple, eye-catching, attractive and easy to remember.

b. With contemporary visual effects and sense of fashion.
c. With national cultural characteristics and traditional Chinese elements.

5. Application Works

a. Works size should be 1920 * 1080 pixels (width * height), RGB color mode, JPG format. Please keep AI vector files (submitted after shortlist).

b. The submission of the works shall include visual image of the design and design instruction.

c. The design instruction helps the judges to understand the works. The content of the instruction is intended to elaborate the logo design ideas and concept. And the description text should be concise and clear in format, and be complete in presentation.

d. Any information related to the designer should not appear in the submitted design.

6. Submission Request

The mascot design should be submitted as an e-mail. The mailbox that accepts the submission is 592846134@qq.com. The format of the submission mail name should be "the logo design competition of Hong-Museum+ designer name". The contents of the mail should specify the nationality and the city, name and contact information of the designer. The attachments must include design and design instructions, and the design should be in digital format.

7. Selection Process

a. A panel of experts from the relevant field will review all the application works.

b. The selection period in February 2019.

c. Awards will be announced in March 2019.

8. Awards

a. Experts will review all the designs carefully and strictly to select 3 winning designs. Hong-Museum will award the 3 winning designers’ “Excellence Award”for the Logo Design of Hong-Museum, and RMB 10,000 per person.

b. Some experts selected eventually use the logo. The designer will receive the certificate of logo adoption of Hong-Museum and receive another RMB 20,000 award.

9. Related Statements

a. All application works received will not be refundable. Applicants should keep the original.

b. During the application period, the applicant shall not transfer or authorize the entry to any third party. The entry shall not be used for any other activities which are the same or similar to this event.

c. The applicant must confirm the full copyright of the submitted works and confirm that the submitted works has never been transferred or granted to any individual or institution.

d. Please be sure to keep the source of the works. Finalists should submit the source file for the shortlisted works, and sign the corresponding copyright agreements. Those who do not sign the agreements will be deemed to automatically give up the final qualification.

e. Finalists may not use the shortlisted or winning entries to participate in any other activities which are the same or similar to this event.

f. The copyright of the application works is protected by Chinese law. All intellectual property of the winning logo design works, other than the right of authorship, (including but not limited to copyright, all rights to all flat, stereoscopic or electronic carrier of the works) is owned by the organizer. The organizer has the right to make any form of use, development, modification, authorization, licensing or protection of the logo design works.

g. The organizer reserves the final right of interpretation of this activity.

10. Contact Information:

Chinese Hotline: 0086-18817225232，Mr He

WeChat ID: Hong-Museum

Email: 592846134@qq.com

Adress:11/F, No.1818, Huangxin Road, Yangpu District, Shanghai.